Beloved Beauty has released a line of skin and personal care products for sale on Amazon, and contacted us when they needed a brief commercial for the release of their first product—the Beloved Callus Remover. This ad would be used on their various social media outlets including Facebook, Instagram, and Youtube. The ad will also be featured on their Amazon A-Plus listing, which allows for custom video content.
The client wanted an ad that focuses exclusively on their callus remover; no smiling models in a showers or CGI overlays for this particular ad. They wanted the ad to project elegance and comfort, while highlighting the product’s watertight design. Using a 100mm macro lens, soft lighting, and high speed filming to created a tangible visual of a product you can touch through the screen.