Scranton Local Basket Claims | Walmart | Vimby

Project Info

Client Walmart, Vimby

Project Description

The Walmart LBC (Local Basket Claims) commercial campaign continued outside of the Philadelphia market where we shot several commercials in the Scranton area. As with the Philadelphia commercials, the Scranton LBC commercial featured a real same day comparison between Walmart’s grocery prices to their nearby competitor’s. We also used an actual shopper instead of trained actor, and contended with similar issues of the twenty-four production cycle while coordinating with Walmart’s marketing team and the producers at Vimby. Logistics was an additional challenge as the only qualified crew we could bring in on these productions were located at least two hours away.