Corvus Crux by Alex London
Director, DP, Editor, Producer: David Garcia
Camera: Chad Cooper
PA: Adelaide Utman
: a small constellation adjoining Virgo on the south
noun \ˈkrəks, ˈkru̇ ks\
: an essential point requiring resolution or resolving an outcome
CORVUS 十 CRUX is the rebirth of American born designer Alex London. Based out of NYC, CORVUS 十 CRUX possesses a deep need to to capture the images seen in the darkest and most beautiful parts of the human mind. To that end, the label uses less than conventional techniques to achieve each vision. Our lead designer, Alex London began designing formally at the F.I.T Pre-college program at fifteen. Alex attended Parsons and held various internships before a chance encounter with another designer allowed a mentor-ship that created the foundation, skills, and drive for Alex to pursue a solo career. In the fall of 2010, Alex officially created the signature label “ALEX LONDON.” However, after several years of business Alex was no longer affiliated with the original label. In the spring of 2013 the designer was tempted to move on under a new brand. CORVUS 十 CRUX is the product of this renewal in life and in art, with the staples of collections that evoke the dark, dramatic, and ethereal, with inspirations drawn from worlds of another time, and worlds of another fantasy. Long flowing gowns and high collars evoke a sense of the grandeur, while low necklines, low backs, and beautiful fits accentuate the beauty of the feminine form. Each piece is sculpted with unconventional techniques and individual care to play with the strengths of each fabric.
Publications include Vogue Taiwan, a Vogue gallery exhibition, Harper’s Bazaar Vietnam, ELLE Man Vietnam, Hunger Magazine, Style.com, Adon, Factice, Kurv, Jimon, and Z!NK Magazine March cover featuring Taylor Momsen. CORVUS 十 CRUX pieces have been worn by a plethora of celebrities that include Carmen Dell’Orefice, Anne Hathaway, Taylor Swift, Pamela Anderson, Kat Deluna, Raja Gemini, and Amanda Palmer. CORVUS 十 CRUX ‘s first pret-a-porter collection “Blood Red, Sister Rose” was released exclusively in Japan via Monoco for Resort 2013. CORVUS 十 CRUX made a surprise debut in the most recent commercial campaign for Canon Japan with makeup artist Yuko Takahashi as well as an advertorial campaign with Lexus that has come out this summer.
Recently, Taylor Momsen has recently worn several pieces for her new music video for her highly anticipated new single ” Going to Hell “. We cannot wait to show you what she wore and the amazing set design that went along with it. We were thrilled to get the chance to work with her again and hope to make this a long lasting relationship. Taylor’s single released 9/19/2013.